For its centennial, Caterpillar wanted to showcase its bold vision on a global stage. The Caterpillar World Tour transformed four tractor-trailers into high-tech experiences where augmented reality and 3D animation offered a glimpse into a Caterpillar-powered future. These immersive exhibits traveled to 24 different countries in 2025, inspiring approximately 100,000 employees worldwide.
Early renderings of the trailer's exterior experience
Storyboard for interactive touchscreen content
Historic Caterpillar machines accompanied the tour at several locations
The 40-foot transformer-like trailer expands and converts into an exhibit space
Huge, to-scale Caterpillar machinery comes to life with the augmented reality experience via tablets mounted to pillars
The trailer's entrance highlights the people of Caterpillar
Exhibit panels, cutting-edge touchscreen content, and videos tell Caterpillar's dynamic story
The primary exhibit features artifacts, like CAT Moon Boots inspired by Caterpillar's role in the Apollo moon landing
The five-part primary exhibit explores the legacy and sweeping global impact of Caterpillar
Threshold to the immersive Next 100 Years theater experience
The Next 100 Years theater experience imagines a Caterpillar job site in São Paulo, Brazil in 2050
The Next 100 Years theater experience imagines a Caterpillar production site in 2085
The Next 100 Years theater experience imagines a Caterpillar job site on Mars in 2125
Industries: Goods & Services