When planning a move to a new office space, Equitable wanted to remind employees of their heritage. So they called History Factory to blend the new with the historic. The Equitable exhibit features a lobby display highlighting the moments that made the financial services. Visitors are greeted by animated timelines, artifact cases, and a glowing outline of the company’s original logo while employees are reminded of how they are building on an incredible legacy every time they walk through the door.
Backlit graphics and digital timelines greet visitors and employees in the lobby at Equitable's new HQ at 1345 Avenue of the Americas
The library exhibit features artifacts and a look at Equitable's offices of the past 160 years
Design rendering of the lobby's digital timeline wall
An early design option for the lobby digital timeline wall
The completed digital timeline wall in Equitable's new lobby
The library exhibit includes a nod to Equitable's past offices around Manhattan
Artifacts from Equitable's 160+ year history remind employees of the company's incredible legacy
Industries: Financial Services