If PEAK Grantmaking’s rebrand proves anything, it’s that it’s never too early to start thinking about your heritage. Wanting to build a lasting storytelling culture across its membership, PEAK needed to start with a visual identity that projected its excellence and vibrancy. PEAK used its 25th anniversary as a launchpad for its new logo and branding and continued to implement fresh designs through its 2023 and 2024 convenings to keep its people excited about the organization’s past, present and future.
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