Layering meaning onto an already rich logo, the San Francisco Foundation’s anniversary identity proved that you can do so much more to mark an occasion than slap a number next to an existing graphic. Inspired by the intersectionality of SFF’s work, the identity emphasized the unity and interdependence of the communities it serves.
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The logo's design draws inspiration from maps of the Bay Area neighborhoods
Logo and messaging celebrates SFF's history of advocacy and supporting social change
75th anniversary logo lockup
A sample of design options
Rendering of how the logo can be integrated into other formats, like videos
The logo in use
Rendering of the logo as seen on a LinkedIn post
Industries: Non-Profit