It’s a challenging time for organizations, which are dealing with COVID-19, protests on American streets, and a sharp, sudden recession—all at once.

Uncertainty is nothing new. Many organizations have learned that when times are tough, relying on the lessons they learned in the past can make a big difference in what they do and say.

Check out our Guide to Capturing and Using Heritage in Uncertain Times to learn:

• Which messages resonate during times like these . . .
  and which ones don’t
• The importance of storytelling
• How to capture the history you’re making today