Michael advises History Factory’s clients on how best to use their history as a business asset. He works with clients to help them make informed decisions about how to approach, plan and implement heritage-based initiatives and projects.

“At History Factory, the first questions we ask focus on the organization’s current (and future) business objectives, and then we look back into their inventory of experience to find common threads to pull forward.”

As vice president, Michael supports new clients in crafting strategic approaches for first engagements and, since 1995, has helped the world’s top companies leverage their history.