Daily, businesses tough it out. Having a storyteller means battling it out for the future.
Insights From The History Factory
Implicitly, companies have long histories because they have been good at what they do. But, remembering what they have done well – and using that information – keeps the organization’s accomplishments relevant.
Telling a story is more than just facts – it’s about creating emotional resonance. For organizations, it’s not always an easy practice, but Bruce shares how a story can be remembered, long after it’s told.
A thoughtful story architecture can help an organization not only create an impactful narrative, but can also ensure it targets the exact intended audience. Hear a story of how it has worked before.