From Franklin to Philanthropy: A History of Altruistic Storytelling

The idea of philanthropy wasn’t born yesterday, and a foundation’s ability to speak to the public didn’t begin with Facebook. As we begin building the communication programs of tomorrow, what better place to look than the creative muscle memory of our past? How have philanthropies elevated themselves throughout history in times of stress and technological change?…

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The Power of StoryArc™: Deriving Authenticity from Adversity

Encoded within your corporate heritage are tangled strands of stories waiting to be unfurled, accessed and retold in ways that connect, inform and inspire. Conventional wisdom says that the most inspiring stories about groundbreaking accomplishments and breakthrough products should form the centerpiece of your corporate narrative. However, it’s often the tales of adversity that resonate…

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Capitalizing on Your Organization’s Heritage to Drive Change

Bruce Weindruch leads a workshop on how organizations can capitalize on their history. This week, I had the pleasure of joining our CEO Bruce Weindruch in Detroit at the ComNet16: Driving Change conference. The History Factory led a pre-conference workshop for the Communications Network’s annual event. Senior communication leaders from nonprofits and foundations around the…

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