The History Factory Blog: Business History Matters

What would your future be without looking at your past?

Posted by & filed under corporate culture, Leadership Inspiration, Organizational Experience, Strategic Direction.

In a recent column in The New York Times, columnist David Brooks artfully paraphrased an idea that we’ve been championing at The History Factory for the past 30 years. “History,” Brooks wrote, “is filled with revivals, led by people who were reinvigorated for the future by reckoning with the past.”…

Configuring the Content Supply Chain

Posted by & filed under archives, Archives, Digital, history in advertising, Story Banks, storytelling, Training & Orientation.

Everyone is talking about content, but there are some areas for improvement when it comes to maximizing its value. First, props go to the Chicago American Marketing Association’s BrandSmart 2014 (#Bsmart14) for delivering a powerful and content rich conference last Thursday, March 20. Every presentation of the event’s theme, “The…

Say Cheese! Part 2

Posted by & filed under Archives, corporate culture, corporate history, storytelling.

Now that you’ve started gathering old photographs, taking new ones and saving them all in one place, how should you go about using them? Documentary filmmaker Ken Burns once said, “I treat the photograph as a work of great complexity in which you can find drama.” That is exactly how…

Say Cheese! Part 1

Posted by & filed under Archives, corporate culture.

Tips for Creating a Corporate Photo Archive We’ve all heard the saying “A picture is worth a thousand words.” As much as I dislike corny truisms, I have to admit this one is pretty accurate. I’ve searched through the records of many corporations, and it’s not the stock certificates or…

Nothing kills bad content faster than social media: how inauthentic storytelling may come back to bite you

Posted by & filed under authenticity, bruce weindruch, social media, storytelling.

Bruce Weindruch, CEO and Founder of The History Factory It takes a staggering 17 billion Facebook posts, 200 million tweets a day and 42 million user-generated Yelp reviews to fuel today’s social media engine. This frenzy of public opinion is certainly a noisemaker for C-suite strategists, and in our view,…

Beyond the Lobby: Exhibiting Your Company’s History

Posted by & filed under exhibits, Sara Eagin.

Elements of your corporate history should not be relegated to shelves in the boardroom and award cases in the lobby. They should be more than decoration. Your organization may offer similar products or services as other companies, but how you got where you are today is unique. Owning and displaying…

Using a Pivotal Moment as Documentary Fodder

Posted by & filed under Uncategorized.

Insurance companies can tell great stories of remarkable service at the time of great losses—amid dramatic floods, powerful hurricanes and great fires. But one insurance company, The Hartford, was the first to be able to legitimately tell a story of exceptional service. In 1835, a massive fire raged across lower…