Insights From The History Factory

Bruce Weindruch

How a Story Fueled a Bold Initiative

After revisiting the philanthropic nature of Fireman’s Fund when it was founded in 1863, it became clear that the original mission would resonate with people today. The story inspired the creation of a new initiative that brought the 150-year-old mission back to life. After it was presented to the board…

Bruce Weindruch

A Fresh Take on an Old Story

The Hartford had always based their identity in an old story: they had insured both Abraham Lincoln and Robert E. Lee. But after 200 years, the world had changed, and The Hartford needed to reassert its relevance to the industry and it’s customers. Bruce Weindruch asked a simple question about…