Why Archives Matter

The traditional rationale to persuade organizations to build a corporate archive is that you need to do it for history; serving posterity was justification enough to open the corporate checkbook. Nowadays, it is no longer sufficient to remind people of their social and communal “duty,” as companies have an obligation to stakeholders to provide more…

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Benefits of Corporate History Publications

Corporate history publications, which are sometimes referred to as company history books, play a significant role in the process of creating a corporate history and celebrating an organization’s heritage. Why, however, would an organization create a corporate history publication? To put it simply, a well-written corporate history publication helps the company celebrate its victories and…

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Corporate Storytelling: the 7 Tips for Audience Engagement #6 – Crafting Details and Scenes, not Dates and Statistics

Remember that interesting couple you met at the party, the ones from my last blog installment? Well, picture this: you come home from that same party and tell your wife that you’d like to invite them over for dinner sometime. “Okay, but which couple?” she replies. “We met a ton of people tonight, Charles.” “Joel…

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