10 Considerations for a Successful Corporate Anniversary Campaign

Your institution is coming upon a significant milestone anniversary: a galvanizing event destined to produce purely positive outcomes and summon grand purpose during your celebration year and beyond. If you’re in a position to help lead this effort, you have a rare privilege and responsibility. This anniversary could be a once-in-a-career opportunity. Whether your institution…

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Fine Lines: 3 Ways to Transform Your Company’s Outdated Timeline

Content and composition can have a significant impact on the value of a company’s timeline. Part one of this blog series identified common missteps and challenges companies face when assembling their organization’s past. We pick up the conversation by exploring trends and strategies that can help transform your company’s timeline from an underused resource into…

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From Franklin to Philanthropy: A History of Altruistic Storytelling

The idea of philanthropy wasn’t born yesterday, and a foundation’s ability to speak to the public didn’t begin with Facebook. As we begin building the communication programs of tomorrow, what better place to look than the creative muscle memory of our past? How have philanthropies elevated themselves throughout history in times of stress and technological change?…

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The Power of StoryArc™: Deriving Authenticity from Adversity

Encoded within your corporate heritage are tangled strands of stories waiting to be unfurled, accessed and retold in ways that connect, inform and inspire. Conventional wisdom says that the most inspiring stories about groundbreaking accomplishments and breakthrough products should form the centerpiece of your corporate narrative. However, it’s often the tales of adversity that resonate…

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