A thoughtful story architecture can help an organization not only create an impactful narrative, but can also ensure it targets the exact intended audience. Hear a story of how it has worked before.
Insights From The History Factory
“Storytelling” is trendy, but it’s hardly a fad. Stories are one of the most ancient and timeless forms of communication in human history. Recently, I’ve heard all manner of marketing initiative lumped in with that sexy term, and I’m not sure it always makes sense. Is a television commercial always…
In the modern age of a democratic business world, C-Suite leadership must understand the role content plays within an organization and the purpose it serves.
A leaders’ need for content is based on making great decisions. Using content as an organization’s information point creates clear differentiation while making emotional connections with stakeholders that supports inspiration for growth, communication of new ideas and making mid-course corrections.