Stories are not just for telling the past, but for revealing windows to the future. Connecting employee’s hearts and minds to the organization’s experience creates resonance in ways other tools cannot achieve.
Insights From The History Factory
Daily, businesses tough it out. Having a storyteller means battling it out for the future.
Implicitly, companies have long histories because they have been good at what they do. But, remembering what they have done well – and using that information – keeps the organization’s accomplishments relevant.
Telling a story is more than just facts – it’s about creating emotional resonance. For organizations, it’s not always an easy practice, but Bruce shares how a story can be remembered, long after it’s told.