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The Pursuit of Authenticity

Authenticity is the latest craze to seize the interest of marketers, led by ever-changing customer… Read More

History by Association

Name an industry, and there’s bound to be an organization—or more likely a myriad of… Read More

Trade Secrets from the Unexpected Heroes of Authentic Content

Authentic content. Marketers have seized upon this term in an attempt to reinforce the value… Read More

8 Ways to Promote Your Company Anniversary Using Social Media

Social media is an excellent way to promote your company anniversary. Use these eight innovative… Read More

How to Sell Your Company’s Anniversary to Your Boss’ Boss

Pitching your company's anniversary to your boss or your boss’ boss should be handled no… Read More

Measuring Success: How Effective Is Your Corporate Archive?

How can an archive contribute to a corporation’s bottom line? And how do you measure… Read More