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    Authentic Brand Voice: The Saga of Joe Isuzu

    May 22, 2018 • Paul Woolf
    We often talk about how brands need to be authentic in order to appeal to... Read More

    The Pursuit of Authenticity

    May 21, 2018 • Grant Weber
    Authenticity is the latest craze to seize the interest of marketers led by ever-changing customer... Read More

    History by Association

    May 18, 2018 • Jason Dressel
    Name an industry and there s bound to be an organization or more likely a... Read More

    Trade Secrets from the Unexpected Heroes of Authentic Content

    May 18, 2018 • Michelle Moriarity Witt
    Authentic content Marketers have seized upon this term in an attempt to reinforce the value... Read More

    8 Ways to Promote Your Company Anniversary Using Social Media

    April 24, 2018 • Grant Weber
    Social media is an excellent way to promote your company anniversary Use these eight innovative... Read More

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    How to Sell Your Company’s Anniversary to Your Boss’s Boss

    April 23, 2018 • Brittany Gellerman
    Pitching your company's anniversary to your boss or your boss boss should be handled no... Read More

    Measuring Success: How Effective Is Your Corporate Archive?

    April 11, 2018 • Zenobia Kozak
    How can an archive contribute to a corporation s bottom line And how do you... Read More

    Why Authentic Content Matters: Part One

    April 4, 2018 • Paul Woolf
    You may have noticed our new tagline at The History Factory Leading the Authentic Content... Read More

    Brand Heritage Tourism: An Opportunity for More Brands?

    March 27, 2018 • Zenobia Kozak
    The tourism industry is forecasted to contribute more than trillion to the U S gross... Read More

    5 Ways to Unlock the Value of Your Heritage

    March 27, 2018 • Scott McMurray
    There is no master key when it comes to unlocking the value of your heritage... Read More