What do campfires and corporate anniversaries have in common? They’re both perfect excuses for storytelling. But unlike spinning up a ghost story or two between s’mores, your company’s anniversary-related storytelling requires a lot more research, strategy and work.

Where do you even start?

In order for your content to do your company’s anniversary justice, you need to make sure you have the necessary resources for research, inspiration, narrative development and image sourcing from the get-go. Because nothing is worse than making your team scramble at the last minute to find the material you only thought you had and regretting not planning ahead sooner.

Our checklist helps you organize what storytelling assets you already have at your disposal and what you still need to get in order.