Recognizing how stressful it can be to sit in a hospital lobby, especially during the height of a pandemic, the Cleveland Clinic wanted to make all its visitors feel a little more at ease. The Hover state design, which includes interactive lobby displays, allows visitors to engage with the Cleveland Clinic story and be reassured that they are in good hands, hands-free.
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The wall blends beautiful motion graphics, archival footage and contemporary assets
Using motion sensor pedestals, visitors engage with stories of Cleveland Clinic's 100+ year history
The interactive wall features dozens of stories about Cleveland Clinic's caregivers, community and patients
History Factory's approach to storytelling included four thematic categories.
An early rendering of the interstitial design intent
An early storyboard of the attract sequence
An early detail of the attract sequence progression
Detail of the original design intent
An early design showing a sample story
Proposed design for the menu screen
Industries: Medical